Digital is taking over business and the world of marketing is no exception. If your company does not have an online presence integrated across multiple platforms than you are in the stone ages my friend. More and more business is being done online these days and well mobile phones are only getting smarter thanks to […]Read more "Let’s Talk Mobile"
Lately I’ve been feeling nostalgic and sentimental about my time at Western Washington University as it comes to an end. Digital Marketing 3.1 has been my favorite class that I have taken in my academic career. I’ve thoroughly enjoyed writing this blog and developing my own voice in the great big world of marketing. 14,212 words, 14 posts and 162 […]Read more "What I Can Do For You As A Digital Marketer"
Registered for a Google AdWords account? Check! Navigating through the menus and tutorials? Double check! Launching a Google AdWords campaign on my own has been an exhilarating, hair raising, head scratching, time consuming process and highly educational experience. My first impression (no pun intended) is WOW! “So WHY Google AdWords?” What I have learned is that Google is […]Read more "Google AdWords: Just DO It!"
Digital technology is transforming how quickly and efficiently we do business in a big way. It can be difficult, confusing, and terrifying to navigate the world of good and evil on your own so let me explain to you how paid advertising will increase your business’s bottom line and set you up for long term success. For the most part, when we think […]Read more "Programmatic vs. Native Advertising: The War is On"
SQL (Structured Query Language) is a specific programming language designed for managing data (querries). Everything in business is digital now and is driven by data. Databases have become the backbone of a business. Learning SQL can double or triple the speed at which marketers can work without having to wait on developers to assist them. They will also have […]Read more "Why YOU Should Give SQL a Shot"
Sure paid search ads can be annoying and disruptive, but when done right, are they an effective way to market a company? Well let’s discuss the nitty gritty of search engine marketing and I’ll let you decide for yourself! Paid search, also known as PPC, advertises within sponsored listings of a search engine or a partner site by […]Read more "Search and You Will Find $$$!"
The role of design within the technology industry focuses on creating interfaces for screens. Job titles like UI and UX are confusing and uninformative so lets discuss what exactly these designers do. User Interface (UI) Designer focus on how the product feels. They make sure the product logically flows from one step to the next. User Experience […]Read more "Any Road Will Land You Anywhere"