So YOU Want To Be The Best?

If you want to be successful in the game of Google Analytics (GA) you have a lot to learn that culminates in the final a GA certification test. This test will prepare you to battle your competitors in the field of digital marketing giving you the knowledge and training essential to creating an effective online marketing campaign. I happen to be a recent winner of the Google Analytics Platform Principles course on how to to analyze and improve the performance of my personal website. I followed each step in the course to set up filters, goals, and customize reports. I personally am looking forward to creating, publishing, and promoting content on my personal website (www.alicialycan.com) via GA to track the progress of my stats and site sessions. I will use the knowledge I gain and through this course and incorporate it into my website. I focused on all 4 aspects of the GA Platform Principles and below is what I learned:

  1. Collecting: Gathering and sending data to your GA account

Tracking codes connect one’s data to their GA account using either javascript for websites or SDK (software development kit) for mobile apps.

     2. Configuring: Organizing and transforming data into reports

Hits, each individual interaction within a session, are organized into users and sessions. Data from other sources is imported with GA data through dimension widening or cost data import then data is aggregated into tables to prepare for analysis.

    3. Processing: Transforming data reports using configuration settings

Data is aggregated and can be included, excluded, and modified through filters, goals, and groupings of channels or content. GA creates and organizes reports dimensions into aggregate tables that when opened a query is sent to the tables to pull information for the report.

4. Reporting: Building reports of data with metrics and dimensions

GA reporting data can be retrieved through the reporting interface, an API (application programing interface), or Sampling. Reports are built with dimensions and metrics creating meaning in reports.

Overall I’m impressed with how much a business can fully integrate and understand where there target market’s media habits are through the GA program. In addition, GA can help a company break down the path their consumers take on their way to a purchase, and the devices used, to help a company gain perspective on where they should focus their energy and resources. Upon finishing this course and after hearing countless success stories of many accomplished companies, I’m convinced those that use GA are ahead of the rest.

In the article, 63% of Fortune 500 Companies Use Google Analytics, Charles Farina documented which GA tools each Fortune 500 company uses on their websites showing a whopping 63% use Google Analytics. There’s no denying the deep rooted value in GA and evidence shows it is working for businesses, including top companies such as Visa, Twitter, American Express, Epson, Sony, and Toyota to name a few.

With all this access to information and research, and after talking to a friend who runs their own real estate firm locally in Bellingham, I can’t help but wonder how many companies use just the javascript widget and don’t take the time to fully integrate and learn the GA program to improve the performance of their business?

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